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In episode twenty-nine of Podcasts Suck, Sebastian Rusk talks about the importance of titling your podcast episodes correctly to increase downloads and traction. We discuss how using SEO-friendly titles, detailed show notes, and transcriptions can make a significant impact on the discoverability of your podcast.

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[00:01:31] SEO Friendly Podcast Titles.

[00:08:57] SEO-Friendly Podcast Episode Titles.

[00:12:08] Starting a Podcast in 90 Days.

In this episode, Sebastian Rusk discusses one of the key strategies which is the importance of using SEO-friendly titles to boost downloads and traction. He points out that many podcasters often make the mistake of using generic titles like episode numbers and guest names, assuming it's enough. However, these titles should be descriptive and relevant to the episode's content, making it easier for listeners to discover and engage with the podcast.

Furthermore, by incorporating SEO-friendly titles, detailed show notes, and transcriptions, podcasters can enhance the visibility and discoverability of their episodes, leading to increased downloads and traction. Sebastian encourages leveraging AI tools to streamline the creation of SEO-friendly titles and show notes, ultimately improving the podcasting experience for creators and listeners alike.

QUOTES

• “The reason you want to transcribe your podcast episode is that it allows people that may be seeing or hearing impaired to be able to consume your content and make it ADA compliant.”
• “There is a right and wrong way of making sure that each and every episode is formatted correctly. Each and every episode has a search-friendly, title to it. Each and every episode has detailed show notes that allow people to see what the episode is all about before they actually press play on the episode. Or after they've listened to the episode, they can go back and review the show notes, whatever the case may be.”
• “There's a lot of platforms out there that will allow you to include tags and keywords that will also contribute rather to your podcast episodes being indexed on Google and on search engines. So you want to make sure that it caters to your brand. When you're coming up with a title of an episode, it's okay to be clever and have fun with it”

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Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

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