What You’ll Learn From This Episode:How do we increase sales with data driven creative marketingThe biggest mistake is to throw a bunch of tactics around and hope that somehow they work without having a strategy to unify everything.Why you must work backwards and optimize the approaches that are actually working.Related Links and Resources:Pamela's Gift to you:The Digital Marketing Assessment.Get yours here:https://www.pamelawilson.com/consultingSummary:Pamela Wilson is a 30-year business owner. She’s a digital marketing expert, executive coach, keynote speaker, and the founder of PamelaWilson.com. She's the author of two popular books on content marketing: Master Content Marketing and Master Content Strategy. Learn more at: https://www.pamelawilson.com