Shaz looks at how you can create an avatar of your ideal customer so you can effectively direct your messages and bring the customers you want to you.

It can take time and effort to work out the demographics and psychographics of your ideal customer but if you take the time it can move your business forward because you will know what the challenges and problems are for your customer and how you can help solve them.

 

KEY TAKEAWAYS

• If you try and target everyone as your customer or client you will not be able to successfully get your message across to anyone.
• If you try and target everyone your message and unique selling proposition won’t be clear.
• It takes time, effort and enthusiasm to establish who your ideal customer is.
• Look at your current customer base do you already have an ideal customer?
• You need to work out the demographics and psychographics of your ideal customer.
• What is the age, gender, race and background of your ideal customer?
• What are the behaviours, attitudes, values and lifestyle of your ideal customer?
• What are their desires?  what are they trying to achieve with their business?
• What can you do to help them? How can your product or service help them?
• Think about the key areas they are afraid of and how can you help them.
• Take the time to create an avatar of your ideal customer.

 

BEST MOMENTS

‘Be very clear on your ideal customer profile’

‘When you know what your ideal customer looks like you will be able to identify more of them’

‘What are the challenges and issues for your ideal customer and how can you solve their problems’

 

VALUABLE RESOURCES

[email protected]

 

ABOUT THE HOST

Shaz Nawaz is a serial entrepreneur; he owns five thriving businesses in diverse sectors.

Shaz is committed to helping business owners build successful businesses. Having conducted over 3,000 business growth consultation he has helped his clients generate millions in additional profits. His purpose is to inspire business owners to build businesses that are hugely profitable and sustainable.

He is a huge advocate of having multiple streams of income. He has written a number of business books and regularly contributes articles to mainstream media outlets.

You can find Shaz on:

•   Facebook
•   LinkedIn
•   Instagram
•   YouTube.