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How To Increase Your AOV by 20% With Donation Driven Marketing
Our guest today has been making waves throughout the Shopify ecosystem with a unique way to drive higher AOV.
Andrew Foreman joins the Wavebreak Podcast to reveal why donation-based incentives often perform better than discount-based incentives.
In this episode you’ll learn:
- How to stop the race to the bottom typical of heavy discounting strategies, yet still meaningfully increase sales.
- The problems with half-baked charity schemes like “we’ll donate X% of revenue” and why consumers are skeptical.
- The must-use discount flow that even Andrew recommends you keep using—it just performs too well!
Andrew Foreman is Founder and CEO at Givz, an API-powered platform that gives brands a way to convert discounts into donations.
Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.
Click here to sign up ->
Links Mentioned- Givz
- Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.
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By Dylan Kelley
4.9
8989 ratings
Our guest today has been making waves throughout the Shopify ecosystem with a unique way to drive higher AOV.
Andrew Foreman joins the Wavebreak Podcast to reveal why donation-based incentives often perform better than discount-based incentives.
In this episode you’ll learn:
- How to stop the race to the bottom typical of heavy discounting strategies, yet still meaningfully increase sales.
- The problems with half-baked charity schemes like “we’ll donate X% of revenue” and why consumers are skeptical.
- The must-use discount flow that even Andrew recommends you keep using—it just performs too well!
Andrew Foreman is Founder and CEO at Givz, an API-powered platform that gives brands a way to convert discounts into donations.
Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.
Click here to sign up ->
Links Mentioned- Givz
- Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.