
Sign up to save your podcasts
Or


Welcome to episode 1114 of The Hidden Why Podcast! In this episode, I have a compelling conversation with Colin James, an expert in influence and communication, to explore the principles behind his new book, How to Influence Anyone, Anywhere, Anytime. From his beginnings in apartheid-era South Africa to becoming a sought-after educator and communication consultant for Fortune 500 companies worldwide, Colin shares his unique insights on mastering the art of influence.
Key Takeaways:
Defining Influence: Colin explains that influence is the ability to impact how people feel, think, behave, and commit. It's a dynamic, adaptable skill that transcends typical notions of sales or persuasion.
The "Three Ds" Methodology: Colin introduces his "Three Ds" approach—Diagnose, Design, Deliver—as a framework for crafting powerful communication strategies tailored to your audience's needs and perspectives.
Focus on the Audience: Effective influencers concentrate on their audience rather than themselves. Colin shares techniques such as storytelling, body language, and logical flow to connect emotionally and rationally.
Real-World Applications: Colin provides compelling examples of how his influence strategies have driven success for executives, sales teams, and even new graduates in achieving remarkable results.
Why You Should Listen:
Whether you want to be a more persuasive leader, improve your sales skills, or communicate more effectively in any context, Colin's book offers a practical framework for mastering influence. His insights will equip you with the tools to move people toward meaningful action, no matter the challenge. This is a must-listen episode for anyone eager to understand the art and science of influence. Tune in and discover actionable strategies to elevate your impact today!
By Leigh Martinuzzi4.9
160160 ratings
Welcome to episode 1114 of The Hidden Why Podcast! In this episode, I have a compelling conversation with Colin James, an expert in influence and communication, to explore the principles behind his new book, How to Influence Anyone, Anywhere, Anytime. From his beginnings in apartheid-era South Africa to becoming a sought-after educator and communication consultant for Fortune 500 companies worldwide, Colin shares his unique insights on mastering the art of influence.
Key Takeaways:
Defining Influence: Colin explains that influence is the ability to impact how people feel, think, behave, and commit. It's a dynamic, adaptable skill that transcends typical notions of sales or persuasion.
The "Three Ds" Methodology: Colin introduces his "Three Ds" approach—Diagnose, Design, Deliver—as a framework for crafting powerful communication strategies tailored to your audience's needs and perspectives.
Focus on the Audience: Effective influencers concentrate on their audience rather than themselves. Colin shares techniques such as storytelling, body language, and logical flow to connect emotionally and rationally.
Real-World Applications: Colin provides compelling examples of how his influence strategies have driven success for executives, sales teams, and even new graduates in achieving remarkable results.
Why You Should Listen:
Whether you want to be a more persuasive leader, improve your sales skills, or communicate more effectively in any context, Colin's book offers a practical framework for mastering influence. His insights will equip you with the tools to move people toward meaningful action, no matter the challenge. This is a must-listen episode for anyone eager to understand the art and science of influence. Tune in and discover actionable strategies to elevate your impact today!

43,615 Listeners