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00:00 – Why Influence Isn’t Charisma or Authority
00:49 – Clear Beats Clever
02:03 – Using Silence to Command Attention
03:18 – Rhythm Creates Control
03:56 – Identity Beats Logic
06:10 – Helping People Step Into a New Identity
06:29 – Repetition Makes You Undeniable
07:40 – The Real Formula for Influence