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How to Influence – In Just 7 Minutes with Diane DiResta
Discover learn what confidence looks like, sounds like, and how to speak the language of confidence, reduce preparation time, craft a compelling talk, size up an audience, overcome fear, and master questions and answers
Know how to deliver your message with power, punch, and pizzazz
Learn how to be a leader with influence by being a knockout presenter
Resources/Links:
Achieve the Next-Level of Leadership Success Now.Check-out: https://www.diresta.com/
Summary
Diane DiResta, Certified Speaking Professional, is the founder and president of DiResta Communications, Inc. and the author of the popular book, Knockout Presentations. Now in its 3rd edition.
In this episode, Diane shares how she works with leaders to increase executive presence and influence.
Check out these episode highlights:
01:29 – Diane's ideal client: My ideal clients are leaders, primarily in corporations. I have worked with entrepreneurs, but most of my work is in corporations with leaders.
01:43 – Problem Diane helps solve: They need to be able to communicate with impact and influence and to do it with confidence and clarity. And when I say leader, you don't necessarily have to be in the C-suite. You might be someone who's also a coach or a consultant, but you're leading your company and you need these speaking skills.
02:10 – Typical symptoms that clients do before reaching out to Diane: One of the things that's very typical, even in leaders, is not getting to the point. I see people really get stuck in the weeds really bad for selling and for leading and for influencing. The other big mistake, well, they're two, lack of focus, meaning they're not really clear about their outcome. And the third one is they are speaker centered instead of listener centered, it's all about me, myself and I. Not a good technique for selling or influence.
03:22 – Common mistakes people make when trying to solve that problem: They are all over the place. They're not clear about who their audience is sometimes, they're not clear about their message. And you can tell there's no flow or structure to the message. And what I always say to people is delivery sits on structure. So, if you are well organized, that's going to impact your delivery in a very positive way. So, the two go together. They're a marriage, organization and delivery go together.
05:12 – Diane's Valuable Free Action(VFA): Before you do anything else complete this sentence, “At the end of my presentation, the audience will blank.” The answer to that is your outcome. You have to be clear about your why.
06:17 – Diane's Valuable Free Resource(VFR): Achieve the Next-Level of Leadership Success Now.Check-out: https://www.diresta.com/
07:37 – Q: "Can anybody be effective as a speaker, as a public speaker?" A: Gifted speakers are born but effective speakers are made. It's a skill that anybody can learn. It's simply taking an idea in your head and transferring it to someone else's head in a way that they can hear it.
Tweetable Takeaways from this Episode:
Info about our correspondent host: Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia.
Transcript
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By Tom PolandDiscover learn what confidence looks like, sounds like, and how to speak the language of confidence, reduce preparation time, craft a compelling talk, size up an audience, overcome fear, and master questions and answers
Know how to deliver your message with power, punch, and pizzazz
Learn how to be a leader with influence by being a knockout presenter
Resources/Links:
Achieve the Next-Level of Leadership Success Now.Check-out: https://www.diresta.com/
Summary
Diane DiResta, Certified Speaking Professional, is the founder and president of DiResta Communications, Inc. and the author of the popular book, Knockout Presentations. Now in its 3rd edition.
In this episode, Diane shares how she works with leaders to increase executive presence and influence.
Check out these episode highlights:
01:29 – Diane's ideal client: My ideal clients are leaders, primarily in corporations. I have worked with entrepreneurs, but most of my work is in corporations with leaders.
01:43 – Problem Diane helps solve: They need to be able to communicate with impact and influence and to do it with confidence and clarity. And when I say leader, you don't necessarily have to be in the C-suite. You might be someone who's also a coach or a consultant, but you're leading your company and you need these speaking skills.
02:10 – Typical symptoms that clients do before reaching out to Diane: One of the things that's very typical, even in leaders, is not getting to the point. I see people really get stuck in the weeds really bad for selling and for leading and for influencing. The other big mistake, well, they're two, lack of focus, meaning they're not really clear about their outcome. And the third one is they are speaker centered instead of listener centered, it's all about me, myself and I. Not a good technique for selling or influence.
03:22 – Common mistakes people make when trying to solve that problem: They are all over the place. They're not clear about who their audience is sometimes, they're not clear about their message. And you can tell there's no flow or structure to the message. And what I always say to people is delivery sits on structure. So, if you are well organized, that's going to impact your delivery in a very positive way. So, the two go together. They're a marriage, organization and delivery go together.
05:12 – Diane's Valuable Free Action(VFA): Before you do anything else complete this sentence, “At the end of my presentation, the audience will blank.” The answer to that is your outcome. You have to be clear about your why.
06:17 – Diane's Valuable Free Resource(VFR): Achieve the Next-Level of Leadership Success Now.Check-out: https://www.diresta.com/
07:37 – Q: "Can anybody be effective as a speaker, as a public speaker?" A: Gifted speakers are born but effective speakers are made. It's a skill that anybody can learn. It's simply taking an idea in your head and transferring it to someone else's head in a way that they can hear it.
Tweetable Takeaways from this Episode:
Info about our correspondent host: Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia.
Transcript
(Note,