We’re often told that trust is built through flawless execution and airtight planning—but what if that’s not the full story? In this episode of The FutureProof Advisor, I challenge the industry’s instinct to perfect every process before presenting it to clients. Instead, I explore how adopting the MVP mindset—borrowed from the world of tech—can help advisors futureproof their firms by running small, controlled experiments that lead to faster learning, stronger relationships, and more meaningful innovation.

MVPs aren’t about rushing or cutting corners—they’re about iterating in the real world. I break down how this approach applies in wealth management, from testing new client communication formats to refining internal workflows before scaling them. I also talk about why many advisors hesitate to experiment: fear of being wrong, compliance concerns, or simply the belief that we must always appear to have the answer. But as I share in the episode, “The firms that are going to win in the next three, five, and ten years won't be the ones with the best technology or smartest investment strategy. They will be the ones who learn the fastest.”

For advisors looking to evolve without risking their credibility, this is a roadmap for building a culture of safe experimentation. Start small. Start at the edges. And commit to learning faster than the world is changing around you. Because the mindset that built your firm may not be the one that carries it forward—and innovation starts the moment you admit you don’t know everything.