In episode two, Elliott Rayner is joined by Rachel Howard, Vice President/Brand Director at Adidas Russia.

During their discussion, they focus on the story itself, specifically how to create a product story that resonates with authenticity.

In episode two, Elliott Rayner is joined by Rachel Howard, Vice President/Brand Director at Adidas Russia. During their discussion, they focus on the story itself, specifically how to create a product story that resonates with authenticity.

How to instil authenticity, and why it's key| Rachel Howard, Adidas

Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing.
During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.

Business

Marketing

Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing. During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.

Share How to instil authenticity, and why it's key| Rachel Howard, Adidas

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How to instil authenticity, and why it's key| Rachel Howard, Adidas

How to instil authenticity, and why it's key| Rachel Howard, Adidas