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Storyselling episodes
- Using storytelling to break down B2B and B2C marketing | Nick Knuppe, Senior Director of Product Marketing at Juni27 min
- Using emotion and engagement in product storytelling | Louis Debatte-Monroy, Director of Product Marketing at Backbase32 min
- Using storytelling to inspire audiences and customers to become storytellers | Elena Madrigal, Director of Product Marketing at GoDaddy
Elliott Rayner, CMO at Arion, is joined by Elena Madrigal, Director of Product Marketing at GoDaddy.
GoDaddy has over 21 million customers, and in this episode, Elliott and Elena discuss how GoDaddy uses storytelling to inspire audiences and customers to become storytellers.
23 min - Using storytelling to manage new product releases | Theresa Gschwandtner, Head of Product Marketing at Qonto24 min
- 17 min
- 22 min
- 31 min
- 11 min
- How to tailor your story for your target audience | Magda Saralegui, ASICSIn episode three of Storytelling, host Elliott Rayner is joined by Magda Saralegui, Senior Product Marketing Manager at ASICS.During their discussion, Elliott and Madga switch their attentions to the listener, specifically how to craft a perfect product story for your individual target audience or segmented personas.25 min
- How to instil authenticity, and why it's key| Rachel Howard, AdidasIn episode two, Elliott Rayner is joined by Rachel Howard, Vice President/Brand Director at Adidas Russia.During their discussion, they focus on the story itself, specifically how to create a product story that resonates with authenticity.27 min
About Storyselling
From the publisher's feed
Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing.
During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.