Storyselling

By Richard King

Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing.

During the series, Elliott welcomes a range of leading product marketers... more

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FAQs about Storyselling:

How many episodes does Storyselling have?

The podcast currently has 10 episodes available.

Storyselling episodes:

December 09, 2022 Using storytelling to break down B2B and B2C marketing | Nick Knuppe, Senior Director of Product Marketing at Juni
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27min
December 09, 2022 Using emotion and engagement in product storytelling | Louis Debatte-Monroy, Director of Product Marketing at Backbase
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32min
December 09, 2022 Using storytelling to inspire audiences and customers to become storytellers | Elena Madrigal, Director of Product Marketing at GoDaddy
Elliott Rayner, CMO at Arion, is joined by Elena Madrigal, Director of Product Marketing at GoDaddy.
GoDaddy has over 21 million customers, and in this episode, Elliott and Elena discuss how GoDaddy uses storytelling to inspire audiences and customers to become storytellers.
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23min
November 03, 2022 Using storytelling to manage new product releases | Theresa Gschwandtner, Head of Product Marketing at Qonto
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24min
November 03, 2022 Product storytelling in B2B fintech: a taste of what to expect | Elliott Rayner, CMO at Arion
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17min
August 17, 2021 Using feedback to craft future storytelling | Andreas Konrads, Capgemini
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22min
August 17, 2021 How to establish brand identity with tone of voice | Matt Dehaty, Gymshark
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31min
August 17, 2021 Why is product storytelling important? | Elliott Rayner, ARION
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11min
August 17, 2021 How to instil authenticity, and why it's key| Rachel Howard, Adidas
In episode two, Elliott Rayner is joined by Rachel Howard, Vice President/Brand Director at Adidas Russia.
During their discussion, they focus on the story itself, specifically how to create a product story that resonates with authenticity.
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27min
August 17, 2021 How to tailor your story for your target audience | Magda Saralegui, ASICS
In episode three of Storytelling, host Elliott Rayner is joined by Magda Saralegui, Senior Product Marketing Manager at ASICS.
During their discussion, Elliott and Madga switch their attentions to the listener, specifically how to craft a perfect product story for your individual target audience or segmented personas.
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25min

FAQs about Storyselling:

How many episodes does Storyselling have?

The podcast currently has 10 episodes available.