<p>Elliott Rayner, CMO at Arion, is joined by Elena Madrigal, Director of Product Marketing at GoDaddy.</p><p>GoDaddy has over 21 million customers, and in this episode, Elliott and Elena discuss how GoDaddy uses storytelling to inspire audiences and customers to become storytellers.</p>

Elliott Rayner, CMO at Arion, is joined by Elena Madrigal, Director of Product Marketing at GoDaddy. GoDaddy has over 21 million customers, and in this episode, Elliott and Elena discuss how GoDaddy uses storytelling to inspire audiences and customers to become storytellers.

Using storytelling to inspire audiences and customers to become storytellers | Elena Madrigal, Director of Product Marketing at GoDaddy

Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing.
During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.

Business

Marketing

Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing. During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.

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Using storytelling to inspire audiences and customers to become storytellers | Elena Madrigal, Director of Product Marketing at GoDaddy

Using storytelling to inspire audiences and customers to become storytellers | Elena Madrigal, Director of Product Marketing at GoDaddy