Using emotion and engagement in product storytelling | Louis Debatte-Monroy, Director of Product Marketing at Backbase

Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing.
During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.

Business

Marketing

Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing. During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.

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Using emotion and engagement in product storytelling | Louis Debatte-Monroy, Director of Product Marketing at Backbase

Using emotion and engagement in product storytelling | Louis Debatte-Monroy, Director of Product Marketing at Backbase