In episode three of Storytelling, host Elliott Rayner is joined by Magda Saralegui, Senior Product Marketing Manager at ASICS.

During their discussion, Elliott and Madga switch their attentions to the listener, specifically how to craft a perfect product story for your individual target audience or segmented personas.

In episode three of Storytelling, host Elliott Rayner is joined by Magda Saralegui, Senior Product Marketing Manager at ASICS. During their discussion, Elliott and Madga switch their attentions to the listener, specifically how to craft a perfect product story for your individual target audience or segmented personas.

How to tailor your story for your target audience | Magda Saralegui, ASICS

Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing.
During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.

Business

Marketing

Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing. During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.

Share How to tailor your story for your target audience | Magda Saralegui, ASICS

Sign up to save your podcasts

How to tailor your story for your target audience | Magda Saralegui, ASICS

How to tailor your story for your target audience | Magda Saralegui, ASICS