To âprofitâ from your podcast means money to many people. But I think âPROFITâ stands for something more, and every podcast needs it!
Make PROFIT stand for something
I like the profound philosophical sound of that headline, but I also mean that PROFIT is an acrostic for the different types of profit a podcast can bring:
* Popularity
* Relationships
* Opportunities
* Fun
* Income
* Tangibles
Thus, profiting from your podcast can mean much more than merely making money.
Furthermore, PROFIT isn't only about what you gain from your podcast, it's also about what your audience gains. What's in it for them?
Thus, as I talk about what PROFIT is, think about it from the perspective of what you gain and what you give.
Popularity
Some people enjoy fame. With popularity often comes influence, the ability to affect people's thinking.
A podcast can certainly help you become popular. After all, you're the one with the microphone and audience! Whether your audience is tens of people or thousands of peoples, you can be popular and be looked up to by your followers.
But how do your podcast help your audience get popular? How do you help them influence others (for good, I hope)?
Relationships
When most people reach the end of their lives, you hear them talk about their relationships. When many people reach success, they credit their relationships. And when many people struggle, they depend on their relationships.
Podcasting creates relationships: friendships, partnerships, community, and even marriages!
You usually can't put a price on a relationshipâalmost any relationship!
Podcasting can introduce you to some of your best friends. Podcasting can connect you with partners who can help boost your business or push you toward your goals. And podcasting can give you friends around the world. I know because podcasting has done all that for me, too.
Yes, podcasting can make competitors from some friends, but your maturity can make your relationships stronger than that.
What kind of relationships do you appreciate now that you couldn't have had without your podcast?
Now, think about how your podcast helps your audience improve their relationships. Maybe you become their one friend. Maybe you give them the courage to do what's right in their relationships. Maybe you distract them from relationships long enough that they can refocus with a new perspective.
Opportunities
Dave Jackson (https://theaudacitytopodcast.com/sop)'s School of Podcasting (https://theaudacitytopodcast.com/sop) has a frequent segment called, âBecause of my podcast.â The answers are always amazing! Because of their podcasts, I've seen people get their dream jobs, get to travel abroad, get to try interesting things, get to attend exclusive events, and more.
How do I get to speak at podcasting and social-media conferences all over? Because of my podcast.
How have I had the opportunity to interview some celebrities? Because of my podcast.
How have I been featured on local TV and heralded as an industry expert? Because of my podcast.
I don't share this to brag, but to give you a glimpse of what's possible.
None of these opportunities happened overnight. Most of them happened after years of consistent persistence. And most of them happened because of relationships.
What opportunities has your podcast created for you? And how can you help create amazing opportunities for your audience?
Fun
Yes, fun is a way to profit. You can make people laugh or cry; you could help them focus or get distracted when needed; and you can give them, and yourself, something to look forward to.
Having fun is a totally acceptable reason to podcast. For you and any possible cohosts to have fun and invite your audience to have fun with you.
And fun, like all these other aspects of PROFIT, is not exclusive of the others. You can have fun and monetize. You can have fun and create opportunities.
Make sure you're keeping podcasting fun (https://theaudacitytopodcast.
