This week Chris talks with Sophie MacDonald, Marketing Director at Fuse & Ignite; we discussed how to Integrate E-commerce into your marketing strategy.

During that chat, we discuss,

• The importance of incorporating e-commerce into the annual marketing plan.
• Highlight the significance of e-commerce touchpoints and their potential benefits for restaurant businesses.
• Explain the various touchpoints where e-commerce can be integrated (e.g., website, social media, mobile apps).
• Examples of features that can benefit a restaurant business, such as Online ordering: Which enables customers to place orders and make payments conveniently
• Discuss strategies for integrating e-commerce into marketing campaigns such as Sophies " Italian " getaway competition
• Cross-promotion: Promote e-commerce offerings through traditional marketing channels (e.g., email, print ads).
• Event promotion & ticketing: Leverage targeted email campaigns to promote new products, discounts, and special offers
• Tips for creating engaging campaigns without a big budget
• The impact of tracking and reporting data on the marketing plan

You can find out more about how to integrate your e-commerce into your marketing Strategy by clicking here

....And much more...

The Tech on Toast Podcast is brought to you by⁠ pointOne.⁠ PointOne offers the complete Epos system for your hospitality business, from mobile order and pay and self-serve kiosks, to restaurant and kitchen management, pointOne has the solution. Head over to their website today to find out more and get in touch with their experienced team.