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Ash and Kane talk through how you can invest in your podcast including when to do so and what you can do with the budget you have. They include the very first things to invest in, talk about why the many things you do as a podcaster reflect on your product or service and the importance of small details such as your artwork and the impact they can have on your listenership.

KEY TAKEAWAYS

• If your content sounds and looks bad, this will impact anything else you offer. The first thing you should invest in for your podcast is equipment.
• Upgrade to a premium version of Zoom or similar so you don’t need to worry about interviews being cut off and have the right features needed.
• Audio quality has to come first.
• Pay a graphic designer and make your artwork bold and clear, make it clickable!
• Bad audio makes people turn off and switch off. Good audio quality is essential.
• Show notes and titles are worth investing in, if you can pay a copywriter or agency to optimise these you will see results but it will also save you valuable time.
• Engaging with others on social media can have a transformative impact on podcast growth, if budget allows extend it to hiring a social media manager.
• A studio is a great thing to invest in if you have a bigger budget but it isn’t necessary, you would get more for your money by paying for a videographer and it means you can flexibly interview too.
• Paying for guests is something that can work for certain styles of podcasts and can build growth fast.
• PR has a lot of value but it’s very expensive and is only worth spending on if you have guests who are well-known or have credibility in your field.

BEST MOMENTS

‘You cannot have a podcast without spending a bit of money on equipment’

‘Good audio is good audio, bad audio hurts’

‘Most people can get a huge amount of growth just from doing the audio-only podcast and doubling down on that’

‘A lot of people try to save cost and they end up cutting results’

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]