Too many deals stall in the gray zone between “proof of value” and “proposal.” In this part-two session, Eric Finch shared a step-by-step framework for controlling your deal cycle, from kickoff to close, without losing momentum or margin.

Learn how to run a tightly scoped POV that keeps both sides aligned, transition cleanly into commercial conversations, and protect deal value all the way through negotiation.

Eric walked through real examples of how top sellers lead their buyers confidently, instead of reacting to delays, scope creep, or last-minute price pressure.

You'll Learn:

1. How to run a focused POV that builds shared accountability and eliminates drift
2. Smart transitions from validation to proposal that keep deals on track
3. Proven negotiation tactics that help you hold your frame and protect deal value

The Speakers:

Nikki Lang and Eric Finch

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