If you want to get better results from your marketing, you need to measure the ROI in each category … everything from postcards to pay per click. A great way to keep each of your vendors accountable is by using what we call a Vendor Improvement Plan (VIP).

This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠