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How to Keep Your Clients Happy & Retain Them Long-Term
Three things you’ll learn in this episode:
1. Building Client Relationships Over Creativity: Kyle emphasizes client retention by focusing on building strong relationships rather than prioritizing creativity. Maintaining long-term clients involves under-promising and over-delivering, such as providing extra deliverables or completing projects ahead of schedule to exceed expectations.
2. Navigating Niche Specialization: Finding a niche remains a challenge and an area of growth for Orchid Media. While currently functioning as a "jack-of-all-trades," the founder recognizes the importance of specialization for attracting a broader and more focused client base. The agency is exploring potential niches, such as sorority recruitment videos and emerging opportunities in virtual reality and 360-degree advertising, as part of its ongoing evolution.
3. Leveraging Personal Branding for Lead Generation: For lead generation, the founder relies on an organic approach through personal branding. By sharing the agency's journey, showcasing work, and building trust via personal social media, the founder creates a "founder story" that resonates with audiences.
About Kyle Schmidt and Orchid Media:
Website: https://orchidmedia.co/
LinkedIn: https://www.linkedin.com/in/kylemasonschmidt/
✨Sponsors✨
Penji, the human first creative subscription service for agencies and teams.
Enter code for 15% off your first month: FULLYMANAGED15
- Website: https://penji.co/pricing/
- Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
- Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
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By PenjiThree things you’ll learn in this episode:
1. Building Client Relationships Over Creativity: Kyle emphasizes client retention by focusing on building strong relationships rather than prioritizing creativity. Maintaining long-term clients involves under-promising and over-delivering, such as providing extra deliverables or completing projects ahead of schedule to exceed expectations.
2. Navigating Niche Specialization: Finding a niche remains a challenge and an area of growth for Orchid Media. While currently functioning as a "jack-of-all-trades," the founder recognizes the importance of specialization for attracting a broader and more focused client base. The agency is exploring potential niches, such as sorority recruitment videos and emerging opportunities in virtual reality and 360-degree advertising, as part of its ongoing evolution.
3. Leveraging Personal Branding for Lead Generation: For lead generation, the founder relies on an organic approach through personal branding. By sharing the agency's journey, showcasing work, and building trust via personal social media, the founder creates a "founder story" that resonates with audiences.
About Kyle Schmidt and Orchid Media:
Website: https://orchidmedia.co/
LinkedIn: https://www.linkedin.com/in/kylemasonschmidt/
✨Sponsors✨
Penji, the human first creative subscription service for agencies and teams.
Enter code for 15% off your first month: FULLYMANAGED15
- Website: https://penji.co/pricing/
- Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
- Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast