Putting more effort into developing a relationship with the people already in your world can have a significant impact on your total revenue. In this episode, I share how you can use ads to increase your revenue by raising engagement among your email subscribers to convert them to customers - and among your customers to move them faster to their goal and thus, amazingly happy customers.

In this episode

• Your ultimate goal: Customers that will promote you
• The basics to get started with ads
• Warm audiences: Five target groups to consider
• The two journeys that will determine your ad message
• The caviar: Reduce your cold ads cost
• Using ads to speed up the funnel

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