If Prices Could Talk

How to keep your pricing fresh

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How do you know when it's time to update your price model? Aaron Fransen joins us to unpack the signs and symptoms of misalignment in price and value - and how to get your strategy and messaging back on track.


(Hint: market research plays a big role.)


In this episode, we discuss:

  • Red flags that your pricing is stale - and what to do about it
  • How to address undisciplined discounting
  • Types of market research and how to choose a strategy
    • Ways to rally the sales team when implementing new insights and changes in pricing


      • Roundtable episode with Aaron Fransen, Jeet Mukherjee, Pete Morelli, and Tracy Dent.


      Aaron’s LinkedIn: https://www.linkedin.com/in/aaronfransen/

      Jeet’s LinkedIn: https://www.linkedin.com/in/jeet-mukherjee-58462a1/

      Pete’s LinkedIn: https://www.linkedin.com/in/petermorelli/

      Tracy’s LinkedIn: https://www.linkedin.com/in/tracyleighdent/



      www.holdenadvisors.com

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      If Prices Could TalkBy Holden Advisors