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How To Know Exactly What Your Customers Want and How Much They'll Pay For It

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

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https://blog.thesaleswhisperer.com/p/ben-settle-2 Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa

Money Makes Life Easier Says Copywriter Ben Settle

https://blog.thesaleswhisperer.com/p/john-renken John Renken, a former Army veteran and professional fighter, shares his journey in sales training and his passion for helping military personnel transition into civilian careers. He discusses his background in sales, his experience in the military, and the challenges faced by veterans in finding employment. John emphasizes the importance of sales skills and provides insights into the misconceptions about sales. He also highlights the need for better support and resources for veterans during their transition.  In this conversation, John discusses his work with Sales Platoon, a program that helps veterans transition into sales careers. He explains the training process, which includes teaching veterans how to generate leads, use LinkedIn, ask for referrals, build scripts, use AI, time block, and network.  The training lasts between three to six months, depending on the branch of the military the veteran served in. John also discusses the challenges of getting SkillBridge applications approved and the importance of planning for life after the military. He shares his experience climbing Mount Kilimanjaro and the lessons he learned from it. Takeaways  John Renken has a background in sales and has been involved in sales since he was 11 years old. He started his career in the Army and later transitioned to working as a civilian contractor, specializing in combatives training. John is now a sales coach and trainer, helping military personnel transition into civilian careers. He emphasizes the importance of sales skills and the misconceptions about sales, and highlights the need for better support and resources for veterans during their transition. Sales Platoon helps veterans transition into sales careers by providing comprehensive training on lead generation, LinkedIn, referrals, scripts, AI, time blocking, and networking. The training program lasts between three to six months, depending on the branch of the military the veteran served in. Getting SkillBridge applications approved can be challenging due to the military's need to maintain readiness for potential conflicts. It is important for veterans to plan for their transition to civilian life from the moment they join the military. John Renken shares his experience climbing Mount Kilimanjaro and the lessons he learned about perseverance and the importance of planning.  Sound Bites  "I've been in sales since I was 11." "The average person getting out of the military right now is getting 20 bucks an hour." "You should never settle for less than 30 if you've served." "We teach them how to generate leads, use LinkedIn, how to ask for referrals, how to build script, how to use AI. We do all of it." "The training lasts between three to six months, depending on the branch of the military the veteran served in." "Getting SkillBridge applications approved is like 1,000 out of 10,000."  00:00 Introduction and Background 01:09 Discussion about Mead 03:01 Interest in Fighting and Combat Sports 05:27 Teaching Combatives and Nicknames 07:14 Fighting Preacher Nickname 08:56 Nerves and Enjoyment in Fighting 10:33 Rank in Brazilian Jiu-Jitsu 15:30 Transition to Sales Training 21:49 Transition to Sales Coaching 23:39 SkillBridge Program and Taking Over a Company 25:36 Average Salary for Military Veterans 27:02 Transition from Military to Civilian Life 28:26 Perception of Sales in the Military 29:26 Salary Expectations for Military Veterans 29:45 Sales Training for Military Personnel 32:02 Challenges with SkillBridge Program 35:11 Calling Strategies in Sales Platoon 36:37 Common Mistakes in Corporate Sales Teams 39:19 Importance of Accountability and Time Management 41:55 The Role of Scripts in Sales 43:23 The Benefits of Having a Routine 44:42 Sales Platoon's Target Audience 46:15 Preparing for Life After the Military 49:01 John Renken's Experience Climbing Mount Kilimanjaro   Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/

Changing Misconceptions: The Truth About Sales Planning for Life After the Military | John Renken

https://blog.thesaleswhisperer.com/p/josh-tolley-buy-a-business https://whisper.spiffy.co/checkout/12-weeks-to-peak-vip In this conversation, Wes interviews Josh Tolley, an experienced entrepreneur and author.  They discuss the misconceptions of buying and selling businesses, the importance of critical thinking and logical deduction, and the challenges of having rational discussions.  Josh shares his journey as an entrepreneur and the value of creativity and thinking outside the box. He also explains the process of buying profitable businesses and the scalability of managing multiple businesses.  The conversation highlights the importance of selling businesses at the right time and the table method for effective business management. In this conversation, Josh Tolley discusses the process of building a portfolio of businesses through acquisitions.  He emphasizes the importance of avoiding online scams and hiring a qualified broker to assist with the acquisition process.  Tolley also provides insights into considerations for location and working around SBA loan requirements. He highlights the need for thorough due diligence and research before making a purchase.  Additionally, Tolley shares his motivation for writing a book and discusses the challenges of introversion in public speaking. The conversation concludes with a discussion on negotiating price and terms, as well as the importance of engaging content. Takeaways Buying profitable businesses can be a faster and more successful path to entrepreneurship than starting from scratch. Critical thinking and logical deduction are essential skills for success in business and other areas of life. Doing what you love may not always lead to financial success, and it's important to consider the scalability and profitability of a business. Selling a business at the right time can be more profitable than holding onto it for too long. Managing multiple businesses requires trust in competent professionals and focusing on the key aspects of each business. Avoid online scams and hire a qualified broker when acquiring businesses. Thorough due diligence and research are essential before making a purchase. Consider location and work around SBA loan requirements. Negotiate beyond price to include additional terms and benefits.   00:00 Introduction and Technical Difficulties 01:12 Josh Tolley's Background and Experience 03:29 The Number of Businesses Josh Tolley Owns 04:00 The Misconceptions of Buying and Selling Businesses 05:03 The Bonding Moments of Different Generations 06:27 The Importance of Objective Truth and Logical Deduction 09:00 The Challenges of Having Rational Discussions 11:05 The Value of Critical Thinking and Creativity 12:18 The Success of D Students in Entrepreneurship 13:22 Josh Tolley's Academic Background and Journey 15:20 The Risk and Failure in Buying Businesses 20:22 The Pitfalls of Doing What You Love 23:08 The Affordability of Buying Businesses 25:57 The Importance of Selling Businesses at the Right Time 27:36 The Challenges of Managing Multiple Businesses 30:10 The Importance of Trust and Scalability in Business Ownership 31:25 The Table Method for Business Management 32:24 Building a Portfolio of Businesses 33:05 Avoiding Online Scams 34:22 The Importance of Hiring a Qualified Broker 35:09 Considerations for Location 35:38 Working Around SBA Loan Requirements 36:06 Choosing the Right Type of Business 37:07 Due Diligence and Research 38:15 The Role of Errors and Omissions Insurance 39:20 The Dangers of Insta Experts 40:20 Motivation Behind Writing a Book 42:06 Introversion and Public Speaking 43:18 The Temptation of Living in a Remote Location 44:13 The Challenges of Socializing 45:47 Negotiating Price and Terms 46:55 The Difficulty of Acquiring a Winery 48:17 The Importance of Price in Negotiations 50:38 Negotiating Beyond Price 52:27 Josh Tolley's Website and Podcast 53:20 Website Design and User Experience 55:13 The Logical Place Podcast 56:51 The Brain on the Microphone 57:19 The Importance of Engaging Content 57:48 The Dedication of the Cartoon Version of the Book   Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/

Why Millennials should Buy a Business to Grow their Wealth Fast | Josh Tolley on The Sales Podcast

https://whisper.spiffy.co/checkout/12-weeks-to-peak-vip  https://blog.thesaleswhisperer.com/p/eric-saar-meta-ads Eric Saar, the Facebook ad guru, discusses his expertise in Facebook advertising and his company, Slingshot Media Consulting. He explains the importance of setting the right foundation before shooting for success, just like a slingshot. Saar focuses on Facebook and Instagram ads, also known as Meta ads. He discusses the impact of Apple's changes on Facebook's ability to track users and the importance of understanding analytics and metrics. Saar emphasizes the need for nuance and expertise in Facebook advertising and warns against agencies that overpromise and underdeliver. In this conversation, Eric Saar discusses the effectiveness of Facebook ads for e-commerce and webinar funnels. He emphasizes the importance of product-market fit and dialing in the right messaging and targeting. Eric shares examples of successful webinars and explains how to optimize ad sets to avoid audience overlap. He also discusses the role of ad fatigue and the importance of testing different creatives. Eric offers consulting services to help businesses improve their Facebook ad strategies and provides recommendations for other marketing channels.  Takeaways Setting the right foundation is crucial before shooting for success in Facebook advertising. Apple's changes have affected Facebook's ability to track users, leading to challenges in tracking metrics accurately. Understanding analytics and metrics is essential for successful Facebook advertising. Nuance and expertise are necessary to navigate the complexities of Facebook advertising. Beware of agencies that overpromise and underdeliver in Facebook advertising. Facebook ads work best for e-commerce, but it requires dialing in the right product-market fit. Webinars can be effective for lead generation and sales, but the quality of the webinar delivery is crucial. Optimizing ad sets by avoiding audience overlap and understanding metrics is key to successful Facebook advertising. Ad fatigue can occur after two and a half months, but creative variations and testing can extend the lifespan of ads. Consulting services can help businesses improve their Facebook ad strategies and navigate other marketing channels. 00:00 Introduction to Eric Saar and Slingshot Media Consulting 08:47 The Impact of Apple's Changes on Facebook Tracking 12:36 Understanding Analytics and Metrics in Facebook Advertising 15:31 Navigating the Nuances of Facebook Advertising 19:16 Maximizing Facebook Ads for E-commerce Success 20:12 The Power of Webinars in Lead Generation and Sales 22:25 Optimizing Ad Sets for Effective Facebook Advertising 23:51 Extending the Lifespan of Ads and Avoiding Ad Fatigue 27:09 Consulting Services for Facebook Ad Strategy and Beyond  Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa

Facebook Ads in Four Hours Per Week, Eric Saar on The Sales Podcast

 https://blog.thesaleswhisperer.com/p/sean-douglas-booked-to-speak Summary In this podcast interview, Sean Douglas, a former Air Force member turned speaker and coach, shares his journey from the military to becoming a professional speaker. He discusses his background in the Air Force, including his experience as a drill instructor and his involvement in the resilience program. Sean explains how he transitioned into speaking and the process of getting booked for TEDx talks. He also highlights the benefits of giving a TEDx talk and shares insights on balancing speaking engagements and coaching. He emphasizes the importance of building contacts and gaining experience to succeed. Sean discusses the value of networking and negotiating behind the scenes to secure speaking gigs. He also highlights the significance of video testimonials and the role they play in building credibility. Sean provides advice on pricing keynote talks and shares strategies for prospecting associations and booking speaking engagements. He encourages speakers to think outside the box and stand out in a crowded market. Finally, Sean talks about his upcoming move back to Michigan.  Takeaways Transitioning from the military to speaking and coaching is possible with the right mindset and determination. To get booked for a TEDx talk, it's important to have a compelling opening, align with the event's theme, and present a big idea that can impact humanity. Giving a TEDx talk can provide credibility and visibility, leading to paid speaking gigs and other opportunities. Balancing speaking engagements and coaching requires effective time management and prioritization. 00:00 Introduction and Air Force Background 01:08 Transitioning to Speaking and TEDx Talks 09:38 Getting Started with TEDx Talks 20:53 Benefits of Giving a TEDx Talk 22:33 Balancing Speaking and Coaching 24:26 Paid Speaking Gigs and Workshops 26:36 Building Contacts and Experience  27:22 Networking and Negotiating 28:07 Lessons Learned  29:35 Always Be Curious 30:29 Video Testimonials 31:00 Pricing Keynote Talks 32:21 Value and Pricing 33:17 Prospecting Associations 34:26 Booking Speaking Gigs 35:47 Free Talks vs Paid Talks 36:16 Sleep Locally, Speak Nationally 37:45 Thinking Outside the Box 39:18 Taking Action and Learning 40:42 Finding Speaking Opportunities 43:07 Standing Out in the Crowd 45:31 Starting Small and Growing 46:41 Searching for Call for Speakers 50:32 Playing Pickleball 52:52 Get Booked to Speak 54:08 Moving to Utah and Michigan  Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa

How To Know Exactly What Your Customers Want and How Much They'll Pay For It

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