Today, I sat down with John D. Marvin, the president and CEO of Texas State Optical.

We discuss the optometry business, the unique business model of Texas State Optical, and the importance of brand management and marketing strategies.

John shares insights on the optometry industry, the challenges faced by new practitioners, and the strategic focus on Texas for growth.

We touch on personal experiences and reflections on entrepreneurship, and the evolving landscape of corporate employment, particularly in the context of healthcare and optometry.

John and I explore the balance between growth and value in business, the challenges posed by healthcare consolidation, and the importance of leadership as influence.

John emphasizes the need for personal growth and a positive mindset, encouraging listeners to start their journey toward improvement and success.

00:00 Introduction and Personal Background
02:07 Overview of Texas State Optical
05:01 Understanding the Optometry Business Model
11:11 Marketing Strategies and Brand Management
18:53 Strategic Focus on Texas
25:02 Reflections on Industry Dynamics and Personal Insights
26:32 The Shift in Corporate Employment and Loyalty
30:15 Balancing Growth and Value in Business
34:44 Navigating Healthcare Consolidation Challenges
39:10 Leadership as Influence and Personal Growth
45:51 The Importance of Starting and Continuous Learning

Guest LinkedIn: https://www.linkedin.com/in/jdmarvin/

#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons

Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w

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#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

• SendSpark allows for personalized video outreach at scale.
• AI integration enhances the authenticity of video messages.
• Shorter videos are often more effective for prospecting.
• Customer success and onboarding can benefit from longer videos.
• Market volatility can create opportunities for agile startups.
• Maintaining a small team can enhance efficiency and communication.
• Cold emailing and calling are still effective outreach methods.
• Personalized communication can significantly improve customer engagement.
• Marketing strategies must adapt to the changing digital landscape.
• SEO strategies need to evolve with the rise of AI tools. Video is becoming increasingly essential in marketing.
• AI integration should be seamless for users.
• Customers prefer simplicity over complexity in tech.
• Pricing strategies should build trust with customers.
• It's important to experiment with pricing to find the right balance.
• Value addition can enhance customer loyalty.
• Raising prices can be a strategic move if done thoughtfully.
• External consultants can provide valuable insights.
• Loyalty to long-term customers is crucial for business.
• Offering additional value can differentiate your service.

Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w

Connect with me:

X -- https://X.com/saleswhisperer

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#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

Guest Site: https://www.theprofitbootcamp.com/

Guest LinkedIn: https://www.linkedin.com/in/andrewstotz/

Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w

Connect with me:

X -- https://X.com/saleswhisperer

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LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

#GoalSetting #PersonalDevelopment #SelfImprovement Author, physicist, YouTube legend, and former professional boxer Ed Latimore  returns to discuss his journey as a professional boxer, author, and social media influencer. He shares insights on the importance of mentorship, the impact of family on personal development, and the nuances of marketing and communication. We get into the significance of storytelling in marketing, the challenges and strategies of content creation on platforms like YouTube, and the value of authenticity in building an online presence. Ed emphasizes the need for aspiring creators to start producing content, learn from their experiences, and adapt their strategies for success.00:00 Welcoming Ed Latimore Back04:53 The Importance of Two-Parent Households07:50 Conspiracy Theories and Family Dynamics11:07 Sales and Marketing: Understanding Human Nature13:58 The Art of Communication in Marketing16:48 The Role of Propaganda in Society20:02 Sales vs. Marketing: Two Sides of the Same Coin23:10 The Value of Sales Skills26:01 The Misunderstanding of Sales and Marketing28:58 The Evolution of Ed Latimore's Online Presence31:54 YouTube as a Platform for Growth39:44 The Journey of Learning and Growth42:05 Understanding YouTube's Algorithm48:42 The Importance of Content Length and Engagement52:27 Creating Quality Content and Consistency57:01 The Value of Starting and Iterating01:01:25 Coaching and Personal Transformation01:05:14 The Role of Experience in Content Creation01:16:00 The Dual Nature of Skills and Habits01:17:29 The Importance of Collaboration and Mentorship01:19:20 Investing in Personal Growth and TrainingNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#GoalSetting #PersonalDevelopment #SelfImprovement

• Stop learning, do more; action is key.
• Failures provide valuable feedback for improvement.
• Testing and iteration lead to better results.
• Understanding customer behavior is crucial for success.
• Every aspect of a business is a sales conversation.
• Traffic alone won't solve sales problems; optimize first.
• Effective communication builds trust with customers.
• SEO is evolving; focus on providing value.
• Podcasts are a powerful tool for engagement.
• Mastering fundamentals is essential for business growth.

Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #SelfImprovement #Relationships #GrowthMindset #LifeLessons

Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™https://wesschaeffer.com/12w

Takeaways

Welcome to the last hard quarter of your life. Join 12 Weeks To Peak™ today:

Welcome to the last hard quarter of your life. Join 12 Weeks To Peak™ today for free:https://wesschaeffer.com/12w

Learn The "Secret" of Selling In The Make Every Sale Program

Learn The "Secret" of Selling In The Make Every Sale Program

Sales methodologies are often overly complicated with too many acronyms, which is usually by design because goo-roos and high-dollar consultants want to prove how savvy they are by confusing you.