#12WeeksToPeak #marketingautomation #growthmindset

Chris Brisson is the founder of  Salesmsg , and he returns to The CRM Sushi Podcast after 8 years to share what is working and what he sees as the future of SMS marketing, marketing automation, digital marketing, and how to grow sales in the age of AI.

00:00 The Evolution of Sales Message

02:49 Understanding SMS and iMessage Dynamics

06:10 The Need for Specialized SMS Platforms

08:52 Integrating SMS with CRM Systems

12:09 The Importance of Two-Way Communication

15:00 Engagement Strategies and Opt-In Rates

18:04 Speed to Lead and Modern Communication Challenges

24:44 Engaging Kids in Sales Activities

25:39 Text Messaging in Business: The Lifecycle

26:56 Capturing and Connecting with Leads

28:52 The Shift to SMS in B2B Communication

30:25 Integrating SMS with CRM Systems

32:06 Utilizing Templates and Playbooks for SMS

33:24 Multimedia Messaging Strategies

35:25 Mobile Communication in Sales

37:07 Best Practices for SMS Communication

39:27 Tracking Engagement through Links

40:15 Branding Challenges with Messaging

42:07 Future Expectations and Closing Remarks

Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w

Connect with me:

• X -- https://X.com/saleswhisperer
• Instagram -- https://instagram.com/saleswhisperer
• LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

#12WeeksToPeak #marketingautomation #GrowthMindset