Listen Your Way Into More Sales With Gene Slade, the Sales Ninja

Gene Slade shares his journey from working in HVAC to becoming a sales trainer, emphasizing the importance of adapting sales techniques in a rapidly changing industry.

We get into the role of technology, particularly AI, in modern sales processes and the challenges faced by tradespeople today.

Gene highlights the need for proper education in the HVAC industry to ensure quality service and customer satisfaction.

In this conversation, Gene Slade discusses the current challenges in the financing landscape for contractors, emphasizing the importance of service departments and maintenance in the HVAC industry.

He highlights the impact of rising interest rates and tariffs on the market, and shares insights on effective sales strategies, particularly the need for emotional connection and listening skills in sales.

The discussion also touches on the human element in sales, stressing the importance of genuinely caring for clients.

 00:00 Introduction to Gene Slade: The HVAC Hero
05:59 Transitioning from HVAC to Sales Training
12:15 The Evolution of Sales Techniques
18:59 The Role of AI in Modern Sales
22:13 Challenges in the HVAC Industry Today
22:32 Industry Financing Challenges
25:25 The Importance of Service Departments
27:35 Impact of Interest Rates and Tariffs
28:37 Sales Strategies for High Ticket Items
32:20 Listening as a Sales Tool
36:36 The Human Element in Sales

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