Creative Got me

How to Know If an Idea Is Worth Building, with Dave Blakely


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Dave Blakely has seen every trend in tech: the dot-com boom, the rise of mobile, the AI explosion. But he never chases shiny objects. He watches for what lasts.


Dave spent 25+ years at IDEO helping companies like Cisco and Johns Hopkins turn ideas into real businesses. For 10 years, he served as Executive VP at Mach49, where he helped Fortune 1000 companies build and launch startups from within. Now, he’s using his decades of experience to help the next generation of founders.


In this conversation, Dave lays out the exact framework he uses to evaluate new ideas (whether it’s a startup pitch or a corporate venture) and shares why the best innovators study people (not tech).


If you’re tired of playing trend roulette, this one’s for you.


What we cover:


00:00 – The risk Dave regrets not taking


04:00 – Why most career mistakes are “errors of conservatism”


06:40 – What Dave learned being in Palo Alto during the dot-com boom


07:30 – The real pattern behind every major tech wave


09:00 – The danger of cynicism in innovation


10:30 – Why we’re in another hype cycle and what to do about it


12:00 – The #1 question Dave asks about any trend


13:10 – The role of human nature in evaluating new ideas


14:45 – Shakespeare, product-market fit, and timeless psychology


17:00 – Why business and life values should never be separate


18:00 – How to teach emotional intelligence inside big companies


20:00 – How to find direction using synthesis


23:00 – Navigating marketing in a post-cancel culture world


24:30 – Dave’s take on pluralism and intellectual diversity


27:00 – How to take a stand in your work (and why it matters)


28:45 – The unexpected impact of fatherhood on leadership


30:00 – Why parenting made Dave a better manager


33:30 – Why presence is a business skill


34:45 – How Monique thinks about gratitude and career alignment


38:00 – Dave’s 4-part framework for evaluating new ventures


41:00 – The fifth bonus filter: Mothership Fit


43:30 – What makes a pitch deck actually compelling


45:00 – Why revenue is the wrong place to start


47:00 – The trap of skipping customer desirability


48:30 – Why “move fast and break things” is incomplete advice


50:00 – The tension every good leader should hold


51:15 – How to build smarter, not faster


53:00 – Dave’s book and podcast recs (they’re surprising)


🎙 Listen or watch this full episode of Creative Got Me wherever you get your podcasts!

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Creative Got meBy Monique Ritter