Question (Camille):
“How do I know if it’s the ad that sucks or the product that sucks?”

Answer (Dan Coughlin & Matt Johnston):

• Check Retention & LTV: Look at repeat purchases and customer lifetime value. If people don’t come back, the product may be weak.

• Collect Feedback: Reviews and direct customer feedback reveal if the product solves the problem.

• Analyze Data: Metrics like churn (for apps) or reorders (for consumables like skincare/supplements) show product strength.

• Acquisition vs. Retention: Most businesses focus only on acquisition, but retention exposes whether the product truly delivers.

• Marketing Stress Test: Running ads aggressively reveals weak points in the funnel product, creative, landing page, or brand.

• Real Reviews & PR: Send products to YouTube or micro-reviewers for authentic feedback and exposure.

• Holistic View: It’s rarely just the ad or the product it could be landing pages, store design, brand presence, email/SMS marketing, or product-market fit.

• Bottom Line: Start marketing hard, track the data, fix holes as they appear. If every hole is unfixable, it’s likely a product problem.

You’ll Learn:

• How to use customer retention data to judge product quality.

• Why ads alone can’t fix a broken product.

• How to stress-test your funnel to find the real issue.

• When to accept that the product not the ad is the problem.