Episode 8

Episode 7

Episode 6

Episode 5

Episode 4

Episode 3

Episode 2

Episode 1

Question (Camille):
“How do I know if it’s the ad that sucks or the product that sucks?”

Answer (Dan Coughlin & Matt Johnston):

• Check Retention & LTV: Look at repeat purchases and customer lifetime value. If people don’t come back, the product may be weak.

• Collect Feedback: Reviews and direct customer feedback reveal if the product solves the problem.

• Analyze Data: Metrics like churn (for apps) or reorders (for consumables like skincare/supplements) show product strength.

• Acquisition vs. Retention: Most businesses focus only on acquisition, but retention exposes whether the product truly delivers.

• Marketing Stress Test: Running ads aggressively reveals weak points in the funnel product, creative, landing page, or brand.

• Real Reviews & PR: Send products to YouTube or micro-reviewers for authentic feedback and exposure.

• Holistic View: It’s rarely just the ad or the product it could be landing pages, store design, brand presence, email/SMS marketing, or product-market fit.

• Bottom Line: Start marketing hard, track the data, fix holes as they appear. If every hole is unfixable, it’s likely a product problem.

You’ll Learn:

• How to use customer retention data to judge product quality.

• Why ads alone can’t fix a broken product.

• How to stress-test your funnel to find the real issue.

• When to accept that the product not the ad is the problem.

Question (Derek):
“What’s your process for finding creators who don’t suck?”

Answer (Dan Coughlin & Matt Johnston):

• Define “Good Creators”: Not just about style look for creators who deliver authentic, engaging, and on-brand content.

• Use Your Own Feed: TikTok, Instagram, YouTube your algorithm already shows you creators in your niche. If their content resonates, they may be a fit.

• Check Ads: Many creators run whitelisted brand ads. Click, see who they are, and reach out directly.

• Direct Outreach: DM creators you like and ask if they’ll create content for your brand.

• SaaS Tools: Platforms exist that source vetted creators, provide engagement metrics, and match you with top talent (subscription-based).

• Agencies & Specialists: Agencies can connect you with networks of creators. Or hire an in-house specialist who knows how to scout talent.

• Cost Spectrum: Free if you DIY through social feeds; higher investment if you use SaaS tools or agencies.

You’ll Learn:

• How to spot creators with real impact.

• The easiest (and cheapest) way to find creators right now.

• Tools and strategies to scale beyond DIY outreach.

• Why the algorithm is already your best recruiting partner.