Should a good copywriter make you rich?

If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics.

I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast:
"Should I evaluate how good a conversion copywriter is by how much revenue they generate?"

This got me thinking about everything I've learned and experienced over the last seven years as a DFY conversion copywriter. The truth is, most founders don't know how to evaluate whether a copywriter is actually good. So they reach for the easiest metric: revenue. 

In this episode, we're breaking down what actually determines whether a conversion copywriter is doing good work, why revenue isn't always the right measure, and how you can know if you're getting real value from your investment in copywriting. Whether you're considering hiring a copywriter or you're already working with one and wondering if it's actually working, this is a practical, honest conversation you need to hear.

This is for you if you’ve wondered:

• Is my copywriter actually good, or is the problem somewhere else in my funnel?
• Should I be evaluating a copywriter based on the revenue they generate?
• If a copywriter is so talented, why aren't they rich themselves?
• How do I know if the copy did its job?
• What am I actually supposed to measure when hiring or evaluating a copywriter?
• Is it possible that great copy exists inside a broken marketing system?
• Who is responsible for marketing results?

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/hire-conversion-copywriter-metrics

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

Did you see Kit’s new email marketing update?! 👀

The 2026 update tells you more about who your subscribers actually are so you can personalize your email marketing. And the Kit MCP makes it so easy to update and manage your email list all from your favorite AI tool. 

Dive into these new features (and more) when you switch over to Kit.
It’s so worth it!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email