On this episode of The Press Playbook, Kendall Aldridge sat down with Jordan Hart, Senior Account Executive at BAM, to talk about how they helped their client, Baton, land a founder profile in Inc.

The focus was on telling the story behind Baton and its CEO, and how the company is helping small business owners sell their businesses more easily.

We break down how the pitch came together and why structuring it like a story made it easier for the reporter to run with it.