Press Playbook

Kendall Aldridge talks with Jordan Hart of BAM about how Radical AI landed Interesting Engineering for its partnership with Sandia National Laboratories. They break down finding the right reporter, navigating a longer editorial timeline, and why targeted trade media can be a major win for deep tech startups.

Kendall Aldridge sits down with Briana Trulear of BAM to break down how Inspiren landed Forbes for its $70 million Series C. They talk about building media relationships over time, creating a bigger story beyond the funding, and tailoring pitches to turn one announcement into 50+ pieces of coverage.

On this episode of The Press Playbook, Kendall sits down with Max Thon of BAM to break down how Fish Audio landed a TechCrunch exclusive around its $52 million seed round, followed by more than 50 additional pieces of coverage. They dive into finding the human story behind the company, building a pitch that went beyond the press release, and why a strong launch requires more than one channel.

On this episode of The Press Playbook, Kendall Aldridge talks with Emily Amodeo of BAM about how Lanai landed a Bloomberg broadcast segment through personalized outreach, relationship building, and a simple, effective pitch.

On this episode of The Press Playbook, Kendall Aldridge talks with Torri Jackson of BAM about how Epicore Biosystems landed CNN by connecting wearable hydration technology to the World Cup. They discuss timely pitching, choosing the right spokespeople, and why speed is critical when working with top-tier media.

On this episode of The Press Playbook, Kendall Aldridge talks with Julian Paolino of BAM about how VisualPing landed Newsweek by analyzing Amazon Prime Day pricing. They break down why proprietary data, great timing, and a strong headline turned a simple report into a national story.

On this episode of The Press Playbook, Kendall Aldridge talks with Brittany Harran of BAM about how Carbice landed Tom's Hardware and dozens of gaming publications through a strategic Computex announcement campaign.

On this episode of The Press Playbook, Kendall Aldridge talks with Briana Trulear of BAM about how XCaliber landed coverage in MobiHealthNews following its $6.5 million seed round. They discuss healthcare AI, funding announcements, customer validation, and why outcomes matter more than buzzwords.

Kendall Aldridge sits down with Chris Pham of BAM to break down how Metricool landed Vogue by analyzing brand performance during Coachella. They talk timing, data, and how finding gaps in coverage can turn a cultural moment into a real story.

On this episode of The Press Playbook, Kendall Aldridge talks with Erica Guevara of BAM about how Haast landed an Axios exclusive for its $12M Series A. They break down the pitch structure, the role of data, and what makes an exclusive land.