<p data-start="143" data-end="371">Kendall Aldridge sits down with Chris Pham of BAM to break down how Metricool landed Vogue by analyzing brand performance during Coachella. They talk timing, data, and how finding gaps in coverage can turn a cultural moment into a real story.</p>

Kendall Aldridge sits down with Chris Pham of BAM to break down how Metricool landed Vogue by analyzing brand performance during Coachella. They talk timing, data, and how finding gaps in coverage can turn a cultural moment into a real story.

<p>Kendall Aldridge sits down with Chris Pham of BAM to break down how Metricool landed Vogue by analyzing brand performance during Coachella. They talk timing, data, and how finding gaps in coverage can turn a cultural moment into a real story.</p>

How to Land a Placement in Vogue

Press Playbook is BAM's behind-the-scenes look at how great press actually gets made. Hosted by Kendall Aldridge, each episode features a BAM team member breaking down a recent client placement. Every episode walks through what worked, why it resonated, and the lessons founders and comms teams can apply to their own media strategy.

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How to Land a Placement in Vogue

How to Land a Placement in Vogue