On this episode of The Press Playbook, Kendall Aldridge sat down with Briana Trulear, Senior Account Director at BAM, to talk about how she helped her client Epicore Biosystems land coverage in Bloomberg.

The story centered around Epicore's $26 million Series B funding round, but what made it land wasn't just the raise, it was the timing.

We break down how the team connected the company's technology to the bigger climate and heat conversations happening globally and why aligning the story with what the reporter was already covering made the difference.