<p>On this episode of The Press Playbook, Kendall Aldridge talks with Brittany Harran of BAM about how Blitzy landed a founder profile in Business Insider. They break down the personal angle, tailoring the pitch to the reporter, and why strong details matter.</p>

On this episode of The Press Playbook, Kendall Aldridge talks with Brittany Harran of BAM about how Blitzy landed a founder profile in Business Insider. They break down the personal angle, tailoring the pitch to the reporter, and why strong details matter.

How to Land a Placement in Business Insider

Press Playbook is BAM's behind-the-scenes look at how great press actually gets made. Hosted by Kendall Aldridge, each episode features a BAM team member breaking down a recent client placement. Every episode walks through what worked, why it resonated, and the lessons founders and comms teams can apply to their own media strategy.

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How to Land a Placement in Business Insider

How to Land a Placement in Business Insider