2X eCommerce Podcast

How to Land Top Media Features Without Hiring a PR Agency → Gloria Chou


Listen Later

This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal insights from her unconventional journey into PR and offers free resources to help entrepreneurs start their own PR efforts. The conversation highlights the value of persistent, strategic pitching and leveraging trends and seasonal relevancy to build lasting relationships with journalists.

  • (00:00) - How to Get Your Brand in Top Media Without PR Agencies → Gloria Chou
  • (02:29) - Gloria Chou's Journey into PR
  • (04:47) - The Art of Cold Pitching
  • (06:55) - Understanding Journalists' Needs
  • (13:06) - Crafting the Perfect Pitch
  • (17:47) - Pitching to Different Types of Publications
  • (22:08) - Setting Up Your PR Foundation
  • (22:40) - The Value of PR for Founders
  • (23:29) - Effective Time Management for PR
  • (24:25) - Identifying the Right Journalists
  • (26:31) - Building and Maintaining Relationships with Journalists
  • (29:21) - Delegating PR Tasks
  • (32:54) - Leveraging Trends and Media Types
  • (37:36) - Final Thoughts and Resources

  • Resources mentioned: 
    • Masterclass: www.gloriachoupr.com/masterclass
    • Freebie: www.gloriachoupr.com/giftguide
    • Program: www.getfeaturedaccelerator.com


    Creators & Guests

    • Kunle Campbell - Host
    • Gloria Chou - Guest

    • Connect with 2X eCommerce:

      • Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
      • Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
      • Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
      • YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/



      Get a Copy of Kunle’s Book
      Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

      • Buy on Amazon → https://amzn.to/3ybY6WS
      • Buy on Walmart → https://bit.ly/3swOuDe
      • Buy on Kogan Page → https://bit.ly/44DylLn
      • Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
      • Buy on WHSmith → https://bit.ly/4bfr9r3

      Sponsors:
      This episode is proudly brought to you by:

      1️⃣ REVIEWS.io
      Drive Sales & Reduce Marketing Spending with REVIEWS.io

      REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

      With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

      To find out more, head over to Reviews.io
      Get 10% off your first year—use the could ‘2x’ when you sign up or click here.
      New customers only. Terms and conditions apply.

      ★ Support this podcast ★
      ...more
      View all episodesView all episodes
      Download on the App Store

      2X eCommerce PodcastBy Kunle Campbell

      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      48 ratings


      More shows like 2X eCommerce Podcast

      View all
      Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

      Social Media Marketing Podcast

      1,447 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      733 Listeners

      The My Wife Quit Her Job Podcast With Steve Chou by Steve Chou

      The My Wife Quit Her Job Podcast With Steve Chou

      1,355 Listeners

      Shopify Masters by Shopify

      Shopify Masters

      376 Listeners

      Perpetual Traffic by Tier 11

      Perpetual Traffic

      748 Listeners

      Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

      Marketing School - Digital Marketing and Online Marketing Tips

      1,250 Listeners

      How I Built This with Guy Raz by Guy Raz | Wondery

      How I Built This with Guy Raz

      30,222 Listeners

      Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

      Social Media Marketing Talk Show

      82 Listeners

      The Diary Of A CEO with Steven Bartlett by DOAC

      The Diary Of A CEO with Steven Bartlett

      6,458 Listeners

      The Duran Podcast by The Duran

      The Duran Podcast

      571 Listeners

      My First Million by Hubspot Media

      My First Million

      2,599 Listeners

      All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

      All-In with Chamath, Jason, Sacks & Friedberg

      8,736 Listeners

      Acquiring Minds by Will Smith

      Acquiring Minds

      241 Listeners

      Marketing Against The Grain by Hubspot Media

      Marketing Against The Grain

      352 Listeners

      Limited Supply by Nik Sharma

      Limited Supply

      146 Listeners