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In this episode, Justin Berry interviews Brian Mark, who reflects on his journey as a fitness coach and entrepreneur. Brian shares his experience speaking at the Wealth Con event, highlighting the fulfillment of his dream to positively influence people's lives. He emphasizes the importance of leading by example and providing valuable content for free as a means of genuinely helping others.

Discussing his success, Brian attributes a significant part of his $8.5 million earnings to Instagram. He emphasizes the need for a social media profile that delivers substantial value, creating an environment where people benefit even before making a purchase. Consistency, asking for business, and the ability and willingness to sell and pitch effectively are also key components of his approach.

Brian specializes in coaching fitness professionals on growing their online businesses. He selectively works with certified trainers who are committed to putting in the necessary effort and avoids those who engage in drama, gossip, or negativity. Loyalty from clients, he notes, is a result of consistently delivering value.

Addressing client excuses, Brian expresses impatience and stresses the importance of being real with people about the effort required for success. Justin agrees, emphasizing the need to convey the true cost of achieving one's goals.

Looking ahead, Brian predicts that future success for fitness creators lies in sharing authentic opinions. The conversation sheds light on Brian's commitment to integrity, hard work, and delivering value in the fitness coaching industry.