In this episode, I share essential strategies for gym owners in the Tinker stage on how to lead through periods of economic uncertainty. As we face fluctuating markets, it's important to adapt your leadership approach to ensure continued growth and success.

Key takeaways include:

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• Go upmarket, not downmarket: Focus on premium clients and services that are resistant to economic changes, rather than lowering prices or offering cheaper services.
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• Retention-focused marketing: Boost retention with effective marketing strategies like sharing client success stories, introducing members to one another, and prioritizing goal reviews.
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• Know your metrics: Take a deep dive into your key metrics and work to improve the weak ones—whether that’s lead generation, show rates, or sales conversions.
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• The CALM model for leadership: Learn how to lead with Clarity, Assurance, Leadership, and Movement, while communicating regularly and confidently with your team.
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These strategies will help you stay strong during tough times and come out on the other side with a thriving business.