Uncertain times can crush a business—or create an opening. In this short episode, Luke Peters shares how he navigated major disruption, from tariffs to financial crises, and why most CEOs focus on the wrong things.

He explains:

• Why optimizing a bad situation is a losing game

• How to avoid getting stuck in a red ocean

• The power of long-term thinking in short-term chaos

• And why starting a business during tough times can actually be a huge advantage

If you're a founder or CEO dealing with market pressure, supply chain issues, or global noise—this episode is for you. Clear. Tactical. Battle-tested.