There are two techniques I'm sharing in today's show.
Firstly, the importance of being an advocate for your customers or followers and secondly, the importance of leaning into their style but without copying them.
Both are techniques I learned from journalism that help you gain a connection with your followers.

There are two techniques I'm sharing in today's show. Firstly, the importance of being an advocate for your customers or followers and secondly, the importance of leaning into their style but without copying them. Both are techniques I learned from journalism that help you gain a connection with your followers.

How to lean in to customers

Former journalist, broadcaster, news editor and current PR, explores PR ("public relationship" marketing, not just "press relations") techniques that actually work for serious startups and growing organisations. 
The show is a mix of short insights, sometimes from the field of PR work itself, sometimes discussions with other people, all talking about techniques you can try in bite-sized episodes of around 10 minutes in length. 

Find out more at: www.ThePublicRelationsPodcast.com

Business

Former journalist, broadcaster, news editor and current PR, explores PR ("public relationship" marketing, not just "press relations") techniques that actually work for serious startups and growing organisations. The show is a mix of short insights, sometimes from the field of PR work itself, sometimes discussions with other people, all talking about techniques you can try in bite-sized episodes of around 10 minutes in length. Find out more at: www.ThePublicRelationsPodcast.com

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How to lean in to customers

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