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How to Lean On Your Evergreen Content #218
Do you want to achieve your business goals? I’m sharing the solution of repurposing content so that you can get there–even when things aren’t “business as usual.”
I stay on my toes, always looking for ways to improve my content. Evergreen content is an effective strategy for doing this since it’s always relevant and can be repurposed in many ways. For example, you can use it as a springboard for a new piece of content, or you can simply repost it when it’s convenient for you. This is a great way to keep your readers interested while ensuring your productivity.
In this episode, you will learn the following:
* How to lean on your evergreen content when you need a break or are in a crisis
* Three ways to repurpose your old content
* How to use old content as a springboard for new ideas
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:00:25] how to lean on your evergreen content
[00:01:17] reasons you might want to do more of that leaning
[00:04:43] three ways you can repurpose evergreen content
[00:05:36] audience benefits to reposting older content
[00:06:43] using evergreen content with a low-key pitch
[00:07:08] getting your audience to spend more time on your website
[00:08:16] what is a content springboard?
We’re entering the holiday season, and you need or want some content breaks… With that in mind, I thought an article covering ways you can lean on your evergreen content might be in order!
Reusing old content will always be part of a robust, measurable content plan. And I’ve covered quite a few methods in a previous article, Repurposing Myths & Methods. But this post, in particular, is more about leaning on that content.
Reasons You May Wish To Lean On Old Content
Realistically, you’re part of a small team if you’re reading this. That may be a solo team of you, yourself, and that’s it or it may be you and a VA, or you and a few team members. But small means there’s not a lot of redundancy in place. Most of the time, that’s okay. What about when it’s not?
When you need a seasonal break
As mentioned above, during the holiday season you may have different priorities. Volunteering for your child’s holiday party at school, prepping for a spouse’s holiday party out of town, visiting family for a week–these are all common holiday oc...
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Do you want to achieve your business goals? I’m sharing the solution of repurposing content so that you can get there–even when things aren’t “business as usual.”
I stay on my toes, always looking for ways to improve my content. Evergreen content is an effective strategy for doing this since it’s always relevant and can be repurposed in many ways. For example, you can use it as a springboard for a new piece of content, or you can simply repost it when it’s convenient for you. This is a great way to keep your readers interested while ensuring your productivity.
In this episode, you will learn the following:
* How to lean on your evergreen content when you need a break or are in a crisis
* Three ways to repurpose your old content
* How to use old content as a springboard for new ideas
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:00:25] how to lean on your evergreen content
[00:01:17] reasons you might want to do more of that leaning
[00:04:43] three ways you can repurpose evergreen content
[00:05:36] audience benefits to reposting older content
[00:06:43] using evergreen content with a low-key pitch
[00:07:08] getting your audience to spend more time on your website
[00:08:16] what is a content springboard?
We’re entering the holiday season, and you need or want some content breaks… With that in mind, I thought an article covering ways you can lean on your evergreen content might be in order!
Reusing old content will always be part of a robust, measurable content plan. And I’ve covered quite a few methods in a previous article, Repurposing Myths & Methods. But this post, in particular, is more about leaning on that content.
Reasons You May Wish To Lean On Old Content
Realistically, you’re part of a small team if you’re reading this. That may be a solo team of you, yourself, and that’s it or it may be you and a VA, or you and a few team members. But small means there’s not a lot of redundancy in place. Most of the time, that’s okay. What about when it’s not?
When you need a seasonal break
As mentioned above, during the holiday season you may have different priorities. Volunteering for your child’s holiday party at school, prepping for a spouse’s holiday party out of town, visiting family for a week–these are all common holiday oc...