What do you do when your house has been sitting on the market for weeks with no interest?

Many people feel lost and consider just dropping the price. I’m walking through some practical steps to help get your property leased, including:

- Checking your market analysis and online listings

- Making sure your property photos show the best side of your home

• Considering timing and possible concessions before changing your price

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Key Takeaways

1. Slower Leasing Market and Factors Affecting Leasing Speed
Takeaway: The current rental market is moving more slowly compared to last year, and there are multiple reasons for this, many of which are out of an owner's control. However, it’s important to focus on the areas that are controllable to improve your chances of leasing your home quickly.

2. Steps to Take Before Lowering the Rent Price
Takeaway: Dropping the price should always be a last resort. Before considering a price reduction, perform a comprehensive market analysis, verify that your property is being properly advertised online, and ensure that pictures and presentation are compelling enough to attract prospective tenants.

3. Importance of Online Visibility and Quality Presentation
Takeaway: Make sure your property is highly visible on major listing sites (like Zillow), and that it stands out with high-quality, attractive photos. If your property doesn’t look appealing online or is buried in search results, you’ll get fewer inquiries, regardless of price.

4. The Impact of Seasonality on Leasing Success
Takeaway: Timing matters significantly—the rental market ebbs and flows with the seasons. Demand is usually higher in summer months when families are looking to move before school starts, and much lower around the holidays. Adjusting your strategy according to these natural cycles can prevent unnecessary frustration and vacancies.

5. Using Incentives and Lease Terms as Alternatives to Price Cuts
Takeaway: Instead of slashing rent, offer creative concessions (like moving credits, waiving application fees, or flexible deposit arrangements) and consider non-standard lease lengths that would position your property for future renewals during high-demand months. This not only attracts tenants but also helps maintain your property’s value in the long run.

Timestamped Overview

00:00 Effective Rental Market Strategies

05:40 Maintain Lawn for Tenant Appeal

09:40 Incentivized Rent Payment Plan

10:55 Tenant Incentives and Pricing Strategies

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