Innovation ideas come from many places, and one of them is your customers! On today’s episode, Claire will share examples of how clients led companies to innovate and ideas on how to collect and analyse your customers’ data to find the places you can focus on your business and better help them.

Listen to find out:

• A story about how customers shifted completely the purpose of an app and led it to success.
• Way of looking at what your customers are using your app and what they need.
• How to read your customers behaviour and how it is impacting your business.
• How you can better delight your customers and whether you need to pivot or not to do it.

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