Training Business

How to leverage client success stories


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Let’s imagine that you’ve delivered a training program or consulted on some L&D project, your clients feel that the program is over and feel that their job is done

You’ve had my people in your training room for x days what more do you want?

Actually, there is a lot more that you want and need.

The training or workshop is over but the work is not yet done.

You now need to gather information to show that you added value.

You need to leverage this success to help your brand.

When you can turn client success into a story, you can use it to develop more business opportunities with your client and leverage it to attract new clients.

 

Today, I’m going to give you three steps to do this:

 

1. Clarify

2. Capture

3. Communicate

 

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Training BusinessBy Mark Garrett Hayes

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