Brand Intentionally with Friends

How to Leverage Cognitive Biases & Be Un-Ignorable with Katelyn Bourgoin

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Brand Intentionally with Friends is back and we're kicking it off in a BIG way with the brilliant mind behind Why We Buy and the Un-Ignorable Challenge, Katelyn Bourgoin.


On this episode, Katelyn breaks down her favorite cognitive biases, her secret to high quality content + consistency, and her recent big "aha" moment within her own business. While I also give the backstory on where my love of analogies comes from and the next step in my own career.


Some big highlights in this episode are:

  • 02:43 Breaking Down Katelyn Bourgoin's Impressive Stats and What Makes Her Un-Ignorable
  • 09:08 The Halo Effect: How First Impressions and Assumptions Impact Your Business
  • 14:24 How to Utilize the Labor Illusion to Help Customers Realize Your Efforts
  • 16:27 The Pratfall Effect: Your Flaws Have An Unexpected Benefit
  • 20:55 The Dilemma of Memetic Desire and How it Plays into Impostor Syndrome
  • 23:43 Katelyn Bourgoin's Transformative Realization (The Illusion of the Soloprenuer Dream)
  • 27:25 The Secret to Why We Buy's Quality & Consistency
  • 35:09 Garett Southerton's Career Vision Beyond Social Media
  • 50:33 How We Suffer the Same Problem of a King aka Solomon's Paradox
  • 44:29 The Self-Fulfilling Prophecies of the Galatia Effect
  • 46:17 How Too Many Choices Leads to Inaction with the Netflix Effect
  • 53:14 How Making Music Translated into Content that Relates
  • 56:32 The Intentional Shift that transformed Katelyn Bourgoin's Business
  • 58:35 The Hidden Gem of Humility to Connect with your Audience


    • Don't miss this episode filled with geeky brainy tips and a walk through our entrepreneurial journeys.


    Mentioned in this Episode:

    • The Psychology of Persuasion by Robert B Cialdini PhD
    • Wanting by Luke Burgis
    • Contagious by Jonah Berger


      • Where to Find Katelyn Bourgoin:

      • X: https://www.twitter.com/KateBour/
      • LinkedIn: https://www.linkedin.com/in/katebour/
      • Why We Buy: https://customercamp.co/news/
      • Un-Ignorable: https://www.demandcurve.com/unignorable


        • Where to Find Garett Southerton:

        • Website: https://www.garett.co
        • Podcast Home: https://podcasters.spotify.com/pod/show/brand-intentionally
        • Instagram: https://www.instagram.com/garett
        • YouTube: https://www.youtube.com/@GarettTV
        • Twitter: https://www.twitter.com/garettcreative


          • How I Make Videos:

          • Video & Audio Equipment: https://amzn.to/3W0U6Aa
          • Podcast Music: https://hififorever.com / https://www.twitter.com/ProdByCasanova
          • Most Music - Epidemic Sound (30 Day Free Trial): https://share.epidemicsound.com/rxzql3
          • Podcast Recording - Riverside.fm: https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=garett


            • Brand Intentionally with Friends Podcast

            Season 2 Episode 1 - How to Leverage Cognitive Biases & Be Un-Ignorable with Katelyn Bourgoin: https://www.garett.co/s2e1



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            Brand Intentionally with FriendsBy Garett Southerton