Today’s guest is Tony K Silver, a LinkedIn powerhouse and creator of the LinkedIn Profile Audit (LIPA). After surviving redundancy in 2009, Tony transformed himself into a multi-award–winning LinkedIn strategist. He shares how he uses the platform's algorithm to generate meaningful engagement, avoid bans, and drive sales.

Tony’s journey from post-red-coat struggle to LinkedIn mastery is packed with tips that anyone—regardless of LinkedIn experience—can apply. Whether you're new or seasoned, he'll break down how to craft a top-notch profile, nail your search strategy, and build strong relationships online.

🔑 Key Topics Covered:

• Seven‑Second Syndrome: How to hook viewers with your banner, photo, and headline 
• Keyword Optimization: Make yourself easily searchable with smart placement 
• Content Quality & Consistency: Why posting biweekly content builds trust 
• Avoiding LinkedIn Bans: Learn what triggers red flags and how to steer clear
• Company Pages vs. Personal Profiles: When to use each
• Targeted Connection Strategy: How to reach right-fit contacts
• Value Proposition Messaging: Clarify what you offer and why it matters

🔗 Guest Links & Resources:

• Website: tonyksilver.com
• LinkedIn: Tony K Silver

🤝 Thanks & Acknowledgments

Special shout-out to:

• Carl Richards, Podcast Solutions Made Simple
• Fred Crouch, Property Wizard Podcast
• Jovan Strika, Hive coworking
• Melanie Webber, business partner
• Wayne Pratt, coach, co-host, Motive8U Inc

🎙 Hosts

• Bernie Franzgrote
• Wayne Pratt

💼 Sponsors

• Descript — AI audio/video editing that makes post‑production a breeze. Try it here: http://tinyurl.com/3ns72bdk
• Hive — Office community for networking in person: https://tinyurl.com/4dmcxah8
• Property Wizard Podcast — Real estate investing insights with Fred Crouch: https://tinyurl.com/3psh5bdk
• Notionhive — Expert creators of high‑functioning websites & apps: https://tinyurl.com/35hrnu4a
• East Trade Winds — Where business ideas meet opportunity: register at https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9

📩 Get in Touch Send your comments, questions, or feedback to [email protected]

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