Partnerships open up more opportunities for growth, better solutions, and broader access to different audiences. Helping to amplify performance and partnerships is Everflow; a smarter partner marketing and tracking platform. Senior Customer Marketing Manager, Tony Cohn dives into their acquisition channels, the role of their website, and future efforts to optimize the customer experience. Tony gives us insight into the power of partner marketing for growth and performance. With his efforts to improve the customer experience the teamwork to create actionable buying journey steps that provide value to the end user.