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How to Leverage Strategic Partnerships: A New Business Model for MSPs | Pax8 - Academy Live Podcast Episode 19
In this episode of Academy Live, Zac Paulson, Director of Product and Strategy at ABM Technology Group, shares the compelling case study of how TrueIT launched TruNorth—a new business created by collaborating with MSPs to deliver services beyond the traditional scope. You’ll hear how TrueIT identified unmet market needs, developed unique solutions, and built high-trust relationships with MSP partners to expand service offerings and increase profitability.
🔑 Key Topics Covered:
✅ How to identify and capitalize on market gaps
✅ Creating value-added services through MSP collaboration
✅ Shifting from competition to strategic partnership
✅ Building trust with partners to strengthen service delivery
✅ Tapping into new revenue streams through diversification
✅ Real-world insights and lessons from a successful case study
📌 This video will inspire you to think beyond competition and explore how partnership can become a true growth engine for your business.
👍Like and 🔔Subscribe to stay up to date on our latest episodes. Remember, we’re live 🔴 on YouTube with NEW episodes every other Tuesday at 2 PM MT.
⎯⎯⎯⎯⎯⎯⎯⎯
CONNECT WITH THE HOSTS
Rex Frank, Vice President of Academy, Pax8
https://www.linkedin.com/in/rexfrank/
Bessie Nolan, Academy Partner Educator, Pax8
https://www.linkedin.com/in/bessienolan/
Chris Kaiser, Director of Peer Initiatives, Pax8
https://www.linkedin.com/in/ckaisercsquared/
⎯⎯⎯⎯⎯⎯⎯⎯
CONNECT WITH THE GUEST
Zac Paulson | Director of Product and Strategy | ABM Technology Group
https://www.linkedin.com/in/zacpaulson/
⎯⎯⎯⎯⎯⎯⎯⎯
LINKS
Pax8 Academy Homepage https://tinyurl.com/y4m8d3cd
Become a Partner with Pax8 Academy
https://signup.pax8.com/?lang=EN_US
⎯⎯⎯⎯⎯⎯⎯⎯
☁ Pax8 Beyond 2026 ☁
Learn more about our partner event: https://www.pax8beyond.com/
☁ Learn More About Pax8 ☁
Why Pax8? - http://pax8.io/H1MI50NFhHl
Explore our cloud marketplace - http://pax8.io/Ix0450NFhI9
☁ Subscribe To Our Channel ☁
Never miss an episode of Academy Live - http://pax8.io/5yxJ50JJ3Z3
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Twitter - http://pax8.io/AAth50JJ42u
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☁ Shop Pax8 Club ☁
See our collection of softwear - http://pax8.io/5xUR50NFhJb
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By pax8-academyliveIn this episode of Academy Live, Zac Paulson, Director of Product and Strategy at ABM Technology Group, shares the compelling case study of how TrueIT launched TruNorth—a new business created by collaborating with MSPs to deliver services beyond the traditional scope. You’ll hear how TrueIT identified unmet market needs, developed unique solutions, and built high-trust relationships with MSP partners to expand service offerings and increase profitability.
🔑 Key Topics Covered:
✅ How to identify and capitalize on market gaps
✅ Creating value-added services through MSP collaboration
✅ Shifting from competition to strategic partnership
✅ Building trust with partners to strengthen service delivery
✅ Tapping into new revenue streams through diversification
✅ Real-world insights and lessons from a successful case study
📌 This video will inspire you to think beyond competition and explore how partnership can become a true growth engine for your business.
👍Like and 🔔Subscribe to stay up to date on our latest episodes. Remember, we’re live 🔴 on YouTube with NEW episodes every other Tuesday at 2 PM MT.
⎯⎯⎯⎯⎯⎯⎯⎯
CONNECT WITH THE HOSTS
Rex Frank, Vice President of Academy, Pax8
https://www.linkedin.com/in/rexfrank/
Bessie Nolan, Academy Partner Educator, Pax8
https://www.linkedin.com/in/bessienolan/
Chris Kaiser, Director of Peer Initiatives, Pax8
https://www.linkedin.com/in/ckaisercsquared/
⎯⎯⎯⎯⎯⎯⎯⎯
CONNECT WITH THE GUEST
Zac Paulson | Director of Product and Strategy | ABM Technology Group
https://www.linkedin.com/in/zacpaulson/
⎯⎯⎯⎯⎯⎯⎯⎯
LINKS
Pax8 Academy Homepage https://tinyurl.com/y4m8d3cd
Become a Partner with Pax8 Academy
https://signup.pax8.com/?lang=EN_US
⎯⎯⎯⎯⎯⎯⎯⎯
☁ Pax8 Beyond 2026 ☁
Learn more about our partner event: https://www.pax8beyond.com/
☁ Learn More About Pax8 ☁
Why Pax8? - http://pax8.io/H1MI50NFhHl
Explore our cloud marketplace - http://pax8.io/Ix0450NFhI9
☁ Subscribe To Our Channel ☁
Never miss an episode of Academy Live - http://pax8.io/5yxJ50JJ3Z3
☁ Follow Us ☁
LinkedIn - http://pax8.io/1jFu50JJ423
Twitter - http://pax8.io/AAth50JJ42u
Facebook - http://pax8.io/A4gR50JJ43f
☁ Shop Pax8 Club ☁
See our collection of softwear - http://pax8.io/5xUR50NFhJb