Mike Dececco is the Vice President of Business Development at Fullpath. He is an entrepreneur, automotive technology veteran, and an early employee at Dealer.com, where he helped build the business into a billion-dollar company, holding management positions in sales, marketing, and business development. Mike is a strategic thinker, skilled presenter, and trusted leader with a deep knowledge of the automotive industry software on both the retail and wholesale sides of the business. 

In this episode…

What can dealerships do to streamline their business processes? How can you provide uniform customer experiences?  

To develop efficient business processes and serve customers better, dealerships need to leverage the power of technology. Automotive veteran Mike Dececco advocates finding the right mix of marketing technology tools to drive sales, improve business communication, and create a more engaging business environment for employees and customers. 

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Mike Dececco, the VP of Business Development at Fullpath, about leveraging technology to streamline business processes. They also discuss common challenges dealerships face with online marketing, the need for an open API marketplace and unified data sources, and Mike's predictions for the automotive industry.