There are many reasons to start a business. Making more money or building a life with a more favourable work/life balance are two legitimate reasons, often at the top of that list. You can, without question, build a great business dealing with volume and catering for mass-market homes. However, charging higher fees does take the pressure away to have to chase volume and be something to everybody. In today’s show, we explore some key considerations and a proven footprint to help you create an agency that caters for the upper quartile. A conversational episode that we hope will give you some real food for thought and actionable advice to help you secure high ticket deals as an Estate Agent.