Jeffrey Ritter, author of “Achieving Digital Trust”, is back to help us understand the phenomenon of “fake news” and to explain why it’s not a new thing. We talk about how deception and misdirection have been around since the dawn of marketing and how we can train ourselves to navigate these treacherous waters in the Information Age.

Google is claiming they can match your offline, real-world purchases with their online ad tracking and the US government is proposing legislation that might finally being some much-needed security standards to the burgeoning “Internet of Things” marketplace.

Jeffrey Ritter currently serves as an External Lecturer at two of the world’s great universities for computer science, Johns Hopkins University and the University of Oxford, where he teaches graduate level courses in privacy engineering, information governance, and information security policy design. His career includes legal services to global corporations, leadership in the work of the United Nations and the American Bar Association, and ongoing academic research and writing on digital trust.

For Further Insight:

Website: www.jeffreyritter.com

Follow on Twitter: https://twitter.com/Jeffrey_Ritter

LinkedIn: https://www.linkedin.com/in/jeffreyritter/

Further Reading:

Can you trust what you hear? https://www.theverge.com/2017/4/24/15406882/ai-voice-synthesis-copy-human-speech-lyrebird

Can you trust what you see? https://boingboing.net/2017/07/17/fake-obama-speech-is-the-begin.html

Opt out of Google tracking: https://myaccount.google.com/privacy#activity

Achieving Digital Trust: The New Rules for Business at the Speed of Light, is available on Amazon.com